Competition research and analysis
To always stay on top of industry developments, learn about new products launched by competitors and keep abreast of market trends. Medialogia can adjust your newswire to include all media reports mentioning market players — both companies and people. When necessary, the system can alert you about new updates on the subject during the day.
Additionally, express media analysis by companies, brands or industry provides you with an overview of the market in terms of key players, deals, mergers and acquisitions, and main news drivers in just a few minutes.
Medialogia automatically groups messages with heavily overlapping context and messages dedicated to same theme, helping to ensure that all newsworthy items are ranged by prominence, tracking media publications that covered the product, event or person, and showing the total number of messages. News on the list is also rated by importance, minimizing the data you have to sort through.
Client search is the main sales and marketing aim for any company. Medialogia offers several ways of system utilization for B2B market potential clients search.
Insights into the company's development potential help to track media coverage that shows when potential clients develop a relevant need. For example, an advertising agency can be interested in new companies entering the market, emerging products, and expansion plans, while system integrators could consider looking into news about new business centers under construction.
Medialogia's capabilities such as object search and express media analysis make sure that you will find only what you are looking for, without spending your valuable time on filtering actual useful information from a vast number of wrong hits, which is often the case with context search.
For potential clients search, you can also use connection analysis. It is often important to get access to the right contact person in the company that is among your potential clients, and studying that person's connections may help in this case.