Media monitoring


Order a classic media monitoring format - or create one by yourself, just in two clicks.


Media coverage analysis


Get qualitative and quantitative analysis for your PR campaigns and brand reputation in the media.


Blog monitoring


Track blogs' posts, risks, and progress of various subjects and related discussions.


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 MediaIndex 


 

The system contains a media data base and an automated analytical module, enabling customers to search and analyze quantitative and qualitative parameters for any period of time, with results available immediately.


The analytical module technology is based on mathematical linguistics, i.e. all texts are "pre-read" by the computer.


Objects in the text are automatically highlighted.


Then the system determines how frequently the media channel is quoted.


The following parameters are also incorparated in the analysis process:

  • page placement or airing time
  • article size
  • photo
  • the object's role: prominent or episodic
  • the object's mention in the title
  • direct speech or quote
  • tone: negative, neutral or positive

Medialogia uses all the parameters above as a basis for its MediaIndex®, providing the computer-aided quantitative and qualitative evaluation of media content.

 

 

 

Medialogia: real time media monitoring and analysis.
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