The system contains a media data base and an automated analytical module, enabling customers to search and analyze quantitative and qualitative parameters for any period of time, with results available immediately.
The analytical module technology is based on mathematical linguistics, i.e. all texts are "pre-read" by the computer.
Objects in the text are automatically highlighted.
Then the system determines how frequently the media channel is quoted.
The following parameters are also incorparated in the analysis process:
- page placement or airing time
- article size
- the object's role: prominent or episodic
- the object's mention in the title
- direct speech or quote
- tone: negative, neutral or positive
Medialogia uses all the parameters above as a basis for its MediaIndex®, providing the computer-aided quantitative and qualitative evaluation of media content.