Alongside context search, the system also uses object search.
In the system, an object is defined as a prominent individual or company heavily quoted by the media. For clients' convenience, Medialogia provides a short background for each object.
The object comprises all possible ways of writing the word, including its abbreviation, Latin script version and even most common mistakes. The object's contextual environment is also a factor.
For example, if you wish to see all media coverage regarding PricewaterhouseCoopers, you need to simply type 'Price' in the object search box. You will be shown media hits which include all variants of the object: PricewaterhouseCoopers, PwC, Pricewaterhouse Coopers, Pricewoterhouse Coopers, their Russian script versions, etc.
For homonymous objects, e.g. Sergey Ivanov, to be defined more precisely, their linguistic environment is taken into consideration. As a result, the system produces separate media reports for Ivanov — Deputy Prime Minister and Ivanov — a member of the State Duma, for Metropol hotel and Metropol investment company.
The system's object search ensures highly precise search results (98%). On the one hand, an object is always found even if its name or title is written in several different ways. On the other hand, irrelevant noise is kept to the minimum.
Medialogia contains more than 37,000 objects in the key spheres of Russian and global economy, politics and society.